Business Strategy and Competitive Advantage
A good idea tells customers what you sell. A strategy tells competitors why they will struggle to take your customers.
What this unit covers
Unit 4: Business Models, Business Plans and Business Strategy
- 1 Business ModelsTwo apps can have the same features and very different futures. The difference is often how they make money. · 12 min
- 2 The Business Model CanvasA whole business on one page, in nine boxes you can fill with sticky notes in an afternoon. · 12 min
- 3 The Business PlanThe document that turns "trust me, it will work" into evidence a bank, an investor or a co-founder can check. · 12 min
- 4 Business Strategy and Competitive AdvantageA good idea tells customers what you sell. A strategy tells competitors why they will struggle to take your customers. · 14 min