Digital Marketing
A billboard on Third Mainland Bridge reaches everyone stuck in traffic. A targeted post reaches exactly the people who need you, and tells you who clicked.
What this unit covers
Unit 5: Market Research, Feasibility Analysis, Product Development and Digital Marketing
- 1 Market ResearchInstead of guessing what customers want, ask them, watch them and count them. · 13 min
- 2 Business Feasibility AnalysisBefore spending a kobo on building it, find out whether it can be built, sold, run and allowed. · 14 min
- 3 Product Development and the Product Life CycleProducts are not built once. They are designed, built, tested, shipped, listened to and rebuilt, and one day retired. · 13 min
- 4 Digital MarketingA billboard on Third Mainland Bridge reaches everyone stuck in traffic. A targeted post reaches exactly the people who need you, and tells you who clicked. · 13 min