Product Development and the Product Life Cycle
Products are not built once. They are designed, built, tested, shipped, listened to and rebuilt, and one day retired.
What this unit covers
Unit 5: Market Research, Feasibility Analysis, Product Development and Digital Marketing
- 1 Market ResearchInstead of guessing what customers want, ask them, watch them and count them. · 13 min
- 2 Business Feasibility AnalysisBefore spending a kobo on building it, find out whether it can be built, sold, run and allowed. · 14 min
- 3 Product Development and the Product Life CycleProducts are not built once. They are designed, built, tested, shipped, listened to and rebuilt, and one day retired. · 13 min
- 4 Digital MarketingA billboard on Third Mainland Bridge reaches everyone stuck in traffic. A targeted post reaches exactly the people who need you, and tells you who clicked. · 13 min